KlingtecHome / Case studies / Boutique Gym example
Illustrative example based on typical campaign mechanics, not a client resultExample scenario: boutique gym
A made-up walk-through of how the system works. Every number below is an assumption, not a result.
The challenge
A boutique studio gets trial signups but staff follow up when they can. Trials sit in a spreadsheet and many don't visit.
Our approach
- Automated appointment booking: Instant reply with a trial booking link
- Lead nurturing campaigns: Multi-step nurture for no-reply leads
- Customizable GoHighLevel setups: Trial, tour and membership pipelines
- Performance tracking and analytics reports: Dashboard of leads, trials and shows
- Ongoing support and optimization: Ad creative refreshes each month
Setup timeline
Campaigns go live within 14 days.
Days 1 to 3
Strategy call, offer review, account access
Days 4 to 9
CRM, calendar, pipelines and message flows built
Days 10 to 12
Ad creative written and checked against Meta rules
Days 13 to 14
Test every step, then launch campaigns
The math, shown openly
Plan: Growth. Illustration only. Real results vary and are not guaranteed.
| Assumption or result | Value |
|---|---|
| Ad spend (paid to Meta) | $2,400 |
| Cost per lead (assumed) | $12 |
| Leads | 200 |
| Booking rate (assumed) | 25% |
| Booked | 50 |
| Show rate (assumed) | 60% |
| Shown appointments | 30 |
| Commission: shown x rate | 30 x $25 = $750 |
| Join rate after trial (assumed) | 30% |
| New members | 9 |
| First-month membership revenue (assumed) | $120 each |
| Illustrative revenue | $1,080 |
| Klingtec fees that month | $997 + $750 = $1,747 |
Lessons
Trial no-shows are the biggest leak, so reminders and a quick second chance matter.
Ready to fill your calendar?
Book a free strategy call. We'll tell you honestly if we're a fit.